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Latest News

New Woodbridge Collection

Thursday, 28 November

Aromatize is introducing a stunning new range of home fragrance products within their Woodbridge brand for SS25. The offering contains a full collection of candles, reed diffusers, and wax melts. The department will house four sizes of scented candles. Woodbridge has everything from an extra-large,...

Spring Summer 2025 Aroma Accessories

Wednesday, 09 October

We have two huge new launches for SS25 and the first is ready to pre-order! We are introducing a massive range of new wax and candle accessories. This new collection contains; electric wax melters, tealight melters, 3 in 1 melters, candle shades & plates, carousel shades, plug-in melters, and...

Clearance of Woodbridge Signature

Tuesday, 17 September

We have discontinued some items in the Woodbridge Signature Collection (to make room for something new for SS25!). We have sold out of several products already, so it really is the last chance to buy from this range. The white packaged Signature products, in all 12 fragrances, will not be...

Blog - Clearance of Woodbridge Signature

Autumn Winter Michel Design Works

Thursday, 15 August

The brand-new Autumn Winter ’24 collection from Michel Design Works is in stock now! We love this American brand, the beautiful scents, packaging, and the quality of the ingredients has our customers hooked. New for this season we have two fragrance collections for Christmas – Nutcracker Suite and...

Blog - Autumn Winter Michel Design Works

Visit the Aromatize Showroom

Monday, 05 August

Aromatize will not be exhibiting at the Autumn Fair. However, our fabulous Lancashire showroom is open as usual. We are open Monday – Friday, 9am – 5pm. However, if you would like to visit us outside of these hours during the Autumn Fair, please contact the office and we will try our best to...

Autumn Winter 24 Catalogue

Wednesday, 03 July

The Autumn Winter 24 Aromatize catalogue is now available to view! Our existing customers will receive a copy of the new glossy catalogue, as well as, a copy of The Straits Trading Co. Ltd catalogue. Straits is our sister company, specialising in home and giftware. We hope you enjoy browsing our...

Change To Incoterms

Monday, 24 June

To our customers based in the Republic of Ireland. I am pleased to advise you that from 1st July 2024 we will change our trading incoterms for our customers based in Ireland from DAP to DDP. This change will result in Aromatize being responsible for paying any import customs duties due and any...

An Update from Michel Design Works

Wednesday, 15 May

The item codes on some Michel Design Works products are being updated. You may have noticed that new products have a 6-digit numerical code, this is the new format all products will have moving forward. We want to make this transition as smooth as possible for our customers. When it comes to...

Michel Design Works Autumn & Winter 2024

Wednesday, 01 May

We have exciting news from the US from Michel Design Works! Brand new for Autumn and Winter 2024 they are launching some spooktacular Halloween scents in their famous foaming hand soaps. These shea butter and aloe vera hand soaps leave hands clean, moisturised, and lightly scented. We are stocking...

Brand Hub

Monday, 22 April

We have introduced a new section to the Aromatize website! The Brand Hub is the go-to destination for our customers to find assets to support their business. You can find it by clicking the link on the top menu bar on the Aromatize website. Our aim is to add new content to this page regularly. We...

Autumn Winter '24 Preview

Wednesday, 06 March

We are starting to receive the samples for our Autumn and Winter 2024 collection. It’s always an exciting time when we plan for the upcoming seasons. The silhouette collection, we introduced last year, has been incredibly popular with our customers. Because of this, for AW24 we are selling...

Gifts For Her

Thursday, 08 February

A full-force Mother’s Day campaign might not be the approach you select for your shop. As an industry, we acknowledge the importance of showing sensitivity towards people who may find this time difficult. However, that doesn’t mean that you need to bypass the celebration entirely. Mother’s Day has...

New Carousel Shades

Monday, 08 January

The silhouette collection contains elegant designs across a range of products. The beautiful cut-outs allow light to shine through for an enchanting projection. There are four different colourways, white & gold, black & gold, black & silver, and silver in the carousel shades. The...

Fragrance Families

Thursday, 07 December 2023

One of the questions the customer service team at Aromatize are asked a lot is, “Which is your favourite?”. This could be in relation to melters, candles, or personal care products. The answer isn’t always straightforward! We all know what the best-sellers in our ranges are, but delving into our...

Self-Care Club

Wednesday, 01 November 2023

With colder days and darker nights, self-care becomes even more important as we move through Autumn and into Winter. This month, we delve into the best ways you can take a little time for yourself. With your favourite Aromatize products, of course! Our beautifully fragrant Woodbridge Bath Bombs are...

Fabulous Gift Ideas from Aromatize

Monday, 09 October 2023

The Aromatize collections are bursting with products absolutely perfect for gifting. We thought we'd step in and guide you through our extensive product offering. Read on for our gorgeous gift ideas, which will have your customers' Christmas shopping finished in an instant! For him – While all of...

Seasonal and Novelty Wax Melters and Candles

Thursday, 07 September 2023

Seasonal items have long been a novel way to change the appearance of a shop throughout the year. In the UK, Halloween is enjoyed in a more extravagant way now than it was 10 years ago. We consider “The Spooky Season” to begin at the start of Autumn and it often runs past Halloween. Pumpkin...

Blog -Seasonal and Novelty Wax Melters and Candles

New Fragrance-Free Candles

Monday, 07 August 2023

Our new fragrance-free candle collection is in stock now! We are thrilled to be able to bring a large selection of pillar candles, tealights, and dinner candles to our customers. White and ivory candles are versatile in many situations. They are great for weddings, fireplaces, in lanterns, and...

Sleep Sakes Colouring Pages

Thursday, 13 July 2023

As part of your cosy, calming, bedtime routine, why not add a relaxing ‘Wind Down’ activity? We’ve designed a set of colouring pages, one for each adorable Sleep Sakes character. So, settle down and join your little one in letting the creativity flow! With the summer holidays just around the...

Silhouette Melters and Candle Accessories

Monday, 10 July 2023

We are introducing a new innovative range to the Aroma Accessories collection and we are sure it will be a hit! Our silhouette electric wax melters have been a very popular product over the last few seasons, so much so, we have a fabulous new collection with stunning metal cut out designs. This...